Implement a sales process and stick to it from "summary" of The Sales Bible by Jeffrey Gitomer
A sales process is not something you come up with on a whim. It's not something you change every time you wake up on the wrong side of the bed. It's not something you do when you feel like it. A sales process is something you DO. It's something you LIVE. It's something you BREATHE. And once you've got a sales process in place, you STICK to it. You don't deviate. You don't waver. You don't jump ship when the going gets tough.
Implementing a sales process requires discipline. It requires commitment. It requires focus. It's not enough to just have a process in place. You need to follow it religiously. You need to trust it. You need to believe in it. And when things don't go according to plan, you need to have faith that your process will see you through.
A sales process is like a roadmap. It shows you where you're going and how to get there. It keeps you on track. It keeps you moving forward. Without a sales process, you're just wandering aimlessly in the dark. You're lost. You're confused. You're going in circles. But with a sales process, you have direction. You have purpose. You have clarity.
So, don't just create a sales process and forget about it. Don't just pay lip service to it. Don't just treat it like a checkbox on your to-do list. Embrace your sales process. Make it a part of who you are. Make it a part of your DNA. And when the going gets tough, when the pressure is on, when the stakes are high, trust in your process. Believe in your process. Stick to your process. And success will follow.
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