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Creating a sense of urgency can help drive change initiatives forward from "summary" of The Leader's Change Handbook by Jay A. Conger,Gretchen M. Spreitzer,Edward E. Lawler, III

Creating a sense of urgency can be a powerful tool for leaders to drive change initiatives forward. Urgency helps to create a compelling reason for individuals to take action and can mobilize people to make changes that they might otherwise resist. When people feel a sense of urgency, they are more likely to prioritize the change initiative and put in the necessary effort to make it successful. One way that urgency can help drive change initiatives is by increasing people's motivation to change. When individuals perceive a situation as urgent, they are more likely to feel a sense of pressure to act quickly and decisively. This pressure can push people out of their comfort zones and encourage them to embrace new ways of thinking and working. By creating a sense of urgency, leaders can help overcome resistance to change and motivate individuals to actively participate in the change initiative. Additionally, urgency can help to focus people's attention on the change initiative and ensure that it receives the necessary resources and support. When individuals perceive a situation as urgent, they are more likely to allocate time, energy, and resources to address the problem at hand. This can help to ensure that the change initiative is given the priority it deserves and that it is not sidelined in favor of other competing priorities. Furthermore, urgency can help to create a sense of momentum and drive progress on the change initiative. When people feel a sense of urgency, they are more likely to take action quickly and decisively. This can help to accelerate the pace of change and prevent the initiative from stalling or losing momentum. By creating a sense of urgency, leaders can help to maintain a sense of urgency and momentum throughout the change process, ensuring that the initiative continues to move forward.
  1. Creating a sense of urgency can be a powerful tool for leaders to drive change initiatives forward. By increasing motivation, focusing attention, and creating momentum, urgency can help to overcome resistance to change and ensure that the change initiative is successful. Leaders who are able to effectively create a sense of urgency can help to mobilize individuals and organizations to embrace change and achieve their goals.
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The Leader's Change Handbook

Jay A. Conger

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