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The why is the foundation of any successful business from "summary" of Start With Why by Readtrepreneur Publishing
The concept that lies at the core of any successful business is the fundamental question of why. Why does the company exist? Why do its leaders get out of bed in the morning, and why should anyone care? These are the vital questions that form the foundation of a business's purpose and direction. When a business is clear on its why, it creates a powerful sense of clarity and purpose that guides everything it does. This sense of purpose is what inspires employees to go above and beyond, customers to become loyal advocates, and partners to eagerly collaborate. Without a strong why, a business is like a ship without a rudder, aimlessly drifting without a clear destination in mind. Many businesses make the mistake of focusing solely on the what and the how – what products or services they offer and how they deliver them. While these are important aspects of a business, they are ultimately secondary to the why. A strong why is what sets a business apart, attracting like-minded individuals who share its values and beliefs. When a business is clear on its why, it can weather any storm and navigate through challenges with resilience and determination. This sense of purpose acts as a north star, guiding decision-making and ensuring that every action is aligned with the company's core values and goals.- A strong why is what gives a business staying power and enduring success. It is the source of inspiration that drives innovation, fosters loyalty, and creates a sense of community among employees and customers alike. Ultimately, the why is not just a nice-to-have; it is a must-have for any business that aspires to greatness.
