Profit should be a consistent goal from "summary" of Profit First by Mike Michalowicz
The idea that profit should be a consistent goal may seem obvious, but it is often overlooked or pushed to the back burner in the pursuit of other business priorities. The reality is that without a focus on profit, a business cannot sustain itself in the long run. When profit is not a consistent goal, a business may find itself in a cycle of constantly chasing revenue to cover expenses. This can lead to a situation where the business is always struggling to stay afloat, with little to no money left over for the business owner. By making profit a consistent goal, a business can ensure that it is always working towards financial stability and growth. This means setting aside a portion of revenue for profit before allocating funds to other expenses. By prioritizing profit in this way, a business can build a financial cushion that will allow it to weather any storms that may come its way. Making profit a consistent goal also forces a business to become more efficient and strategic in its operations. When profit is a priority, a business is more likely to focus on cutting costs, increasing revenue, and maximizing profitability. This can lead to better decision-making and a more sustainable business model in the long run.- Prioritizing profit is essential for the success of any business. By making profit a consistent goal, a business can ensure its financial health and longevity, setting itself up for long-term success and sustainability.
