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Ask questions from "summary" of How to Sell Anything to Anybody by Joe Girard

Do you ever wonder how to get people to say "yes" to your ideas? This book provides tips and tricks to help you understand how to convince people to take action, even if they are hesitant at first. Learn the secrets of successful sales people and become an expert in persuasion.
  1. It is important to always ask appropriate questions related to your sale: What do they need or want? What do they understand about the product? etc.
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  3. Finding out what motivates people’s decisions can provide clues on how far you should push in order to make a sale.
  4. Consider simple questions that put customers at ease and give them confidence, this will help to draw out the required information needed.
  5. Asking the customer what their past experience has been with similar products is an effective way to get an idea of their preferences if any.
  6. Every time you learn something new, ask yourself why and how? Even asking the right questions can help identify potential buyers and open up possibilities for selling.
  7. Try rationalising with the customer while asking questions - explain their problems, demonstrate understanding of their situation and show empathy.
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How to Sell Anything to Anybody

Joe Girard

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