Be persistent in your efforts from "summary" of How I Raised Myself From Failure to Success in Selling by Frank Bettger
Persistence is the key to success in selling. It is not enough to make a few attempts and then give up when faced with obstacles or rejection. Salespeople must be willing to keep trying, even when things are not going their way. They must have the determination to push through challenges and continue working towards their goals. One of the most important things a salesperson can do is to maintain a positive attitude. This means staying optimistic and not letting setbacks or failures discourage them. Instead of dwelling on what went wrong, they should focus on what they can do differently next time to achieve a better outcome. By staying positive and keeping their spirits high, salespeople can maintain the motivation they need to persevere through difficult times. Another crucial aspect of being persistent in sales is being proactive. This means taking initiative and not waiting for opportunities to come to them. Salespeople should actively seek out new leads, follow up with potential clients, and constantly look for ways to improve their sales techniques. By staying proactive and always being on the lookout for new opportunities, salespeople can increase their chances of success. Furthermore, it is essential for salespeople to be adaptable. The sales landscape is constantly changing, and what worked yesterday may not work today. Salespeople must be willing to adapt to new circumstances, try new approaches, and be open to feedback and criticism. By being flexible and willing to change their strategies when necessary, salespeople can stay ahead of the curve and continue to grow and improve.- Persistence is a crucial trait for success in sales. By staying positive, proactive, adaptable, and determined, salespeople can overcome obstacles, push through challenges, and ultimately achieve their goals. Success in selling is not about giving up at the first sign of difficulty, but about persevering and continuing to work towards success, no matter what obstacles may come their way.
