Making ideas practical and useful can increase their contagiousness from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
To increase the contagiousness of an idea, it is essential to make it practical and useful. When an idea is practical, it is easier for people to grasp and implement in their own lives. This practicality makes the idea seem more valuable, as individuals can see how it can directly benefit them. Moreover, making an idea useful increases its contagiousness by enabling individuals to share it with others more easily. When something is useful, people are more likely to pass it along to friends, family, and colleagues who could also benefit from it. This sharing of practical and useful ideas helps to spread them further and faster, increasing their overall reach and impact. Furthermore, practical and useful ideas are more likely to be remembered by individuals. When an idea is easy to understand and apply, people are more likely to retain it in their memory and recall it when the opportunity arises. This memorability contributes to the contagiousness of the idea, as individuals are more likely to share it with others when it is fresh in their minds. In addition, practical and useful ideas are more likely to be adopted and integrated into people's daily lives. When an idea offers clear benefits and can be easily implemented, individuals are more motivated to incorporate it into their routines. This adoption of practical and useful ideas not only increases their contagiousness but also enhances their long-term impact on society.- By making ideas practical and useful, individuals can increase their contagiousness and ensure that they are shared, remembered, adopted, and integrated into society. This approach is essential for creating ideas that have a lasting and meaningful impact on the world around us.
