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Find common ground with your audience from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be persuasive, you must connect with your audience. One way to do this is by finding common ground. People are more likely to be convinced by someone they feel they can relate to. So, take the time to understand your audience's beliefs, values, and interests. By doing this, you can tailor your message to resonate with them on a deeper level. When you find common ground with your audience, you build trust and rapport. They will see you as someone who understands them and their perspective. This connection makes them more receptive to what you have to say. It creates a sense of unity and shared understanding that can be very powerful in influencing their thoughts and actions. Finding common ground also helps you to frame your arguments in a way that is more persuasive. By using language and examples that your audience can relate to, you make your message more accessible and compelling. This makes it easier for them to see things from your point of view and to be swayed by your reasoning. Moreover, when you find common ground with your audience, you show them that you are not just interested in pushing your own agenda. You demonstrate that you are willing to engage with them on a personal level and to find common solutions. This builds goodwill and fosters a sense of collaboration, making it more likely that they will be open to your ideas and suggestions.- Finding common ground with your audience is a crucial aspect of persuasion. It helps you to establish a connection, build trust, and frame your arguments in a way that is more compelling. By taking the time to understand your audience and tailor your message to resonate with them, you can increase the likelihood that they will be persuaded by what you have to say.
